Riley Mahoney's Blog

Hi, I'm Riley Mahoney, a sophomore at OSU and Linn-Benton majoring in Design and Innovation Management. I have a passion for baseball, woodworking, video games, and cars. This blog is part of my marketing class, where I cover topics related to marketing in real-world scenarios and events. Through my posts, I hope to share what I learn and inspire readers to take these insights to heart. A bit about me: I have eight family members, a cat, and I'm from Keizer, Oregon. I like to live by the motto from Fast and Furious: "Living life a quarter mile at a time."

     Adidas's Bold Leap: Over-Investing in Marketing for a Brighter Future      There is a lot of new and interesting marketing strategies all around the world, but one I found specifically interesting was Adidas marketing strategy, found in the article  Adidas pledges to ‘over-invest’ in marketing as CEO admits ‘we are not as good as we should be’. I was drawn to this article due to my regular consumption of Adidas products, even as I am writing this, I am wearing Adidas shoes and socks! When I read the title of this article surprisingly enough, I was not very suppressed at all. Due to the backlash of Kanye West saying and doing wild things on social medias, Adidas dropped his clothing brand from their catalog, however this caused a lot of backlash against Adidas. Because of this reason, as well as my interest in rap music, I could not let the chance to read this article pass me by. Here is the link to the article:   Adidas pledges to ‘over-invest’ in marketing as CEO admits ‘we a