About Me

Hi, I'm Riley Mahoney, a sophomore at OSU and Linn-Benton majoring in Design and Innovation Management. I have a passion for baseball, woodworking, video games, and cars. This blog is part of my marketing class, where I cover topics related to marketing in real-world scenarios and events.

Through my posts, I hope to share what I learn and inspire readers to take these insights to heart.

A bit about me: I have eight family members, a cat, and I'm from Keizer, Oregon. I like to live by the motto from Fast and Furious: "Living life a quarter mile at a time."

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Social Listening of Nutter Butter

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    O ne crazy company that is getting largely good reactions to their marketing approaches is the major cookie company, Nutter Butter. Younger audiences are praising Nutter Butter for their new creative approach to marketing by leaning into the meme culture, while leaving older audiences confused and sometimes weirded out. This product is interesting to me because it is a product I consume on a somewhat regular basis, and their social media is constantly showing up on my feed, but also always catching my attention.      Nutter Butter's value proposition is all about offering a delicious snacking experience. They're known for their tasty peanut butter filling and peanut butter cracker, which lots of people love. Plus for older audiences, eating them might remind you of good times from when you were a kid. So, Nutter Butter cookies are a delicious treat that makes people happy! 3 Responses to Nutter Butters Latest Instagram Ad: On other platforms like twitter, the same wild and
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     Adidas's Bold Leap: Over-Investing in Marketing for a Brighter Future      There is a lot of new and interesting marketing strategies all around the world, but one I found specifically interesting was Adidas marketing strategy, found in the article  Adidas pledges to ‘over-invest’ in marketing as CEO admits ‘we are not as good as we should be’. I was drawn to this article due to my regular consumption of Adidas products, even as I am writing this, I am wearing Adidas shoes and socks! When I read the title of this article surprisingly enough, I was not very suppressed at all. Due to the backlash of Kanye West saying and doing wild things on social medias, Adidas dropped his clothing brand from their catalog, however this caused a lot of backlash against Adidas. Because of this reason, as well as my interest in rap music, I could not let the chance to read this article pass me by. Here is the link to the article:   Adidas pledges to ‘over-invest’ in marketing as CEO admits ‘we a
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